Common questions.

Answer Engine Optimisation is the process of making your business appear when people ask AI tools like ChatGPT, Google AI Overviews, Perplexity, Gemini, or Claude for recommendations. When someone asks "what's the best [product] for [use case]" or "best [service] in [city]," AEO makes sure your business is in that answer. Traditional SEO gets you on Google's page one. AEO gets you into the AI's actual recommendation.

SEO gets your website to rank in Google's traditional blue links. AEO gets your business recommended by AI search engines. With AI search, there are no 10 blue links to scroll through. The AI gives one direct answer and recommends a handful of companies. If you're not in that answer, your potential customer never sees you. They both matter, but AEO targets a completely different and rapidly growing set of platforms.

GEO is another term for the same thing as AEO. Both refer to optimising your business to appear in AI-generated search results. You might see both terms used across the industry. Omni Eclipse specialises in this practice, regardless of what you call it.

AEO isn't replacing SEO, but it's becoming equally important. AI search is growing rapidly and more buyers are using AI to make purchasing decisions. Google itself has added AI Overviews to its search results, pushing traditional organic listings further down the page. Businesses that invest in both SEO and AEO cover the full spectrum of how people search today.

ChatGPT recommends businesses based on what it finds across articles, reviews, comparison posts, Reddit threads, directories, and other sources around the web. To show up, your business needs a strong presence in the sources ChatGPT references for your industry. We audit which sources matter for your specific space, identify where you're missing, and build the content and citations needed to get you recommended.

Google AI Overviews are the AI-generated summaries that show up at the very top of Google search results, above every traditional listing. To appear there, you need strong topical authority, well-structured content, proper schema markup, and citations from trusted sources. We optimise all of these elements so Google's AI includes you in the overview your customers see first.

The most common reason is that your business doesn't have enough presence in the sources ChatGPT pulls from when generating recommendations. Your competitors who are showing up have stronger citation profiles across industry articles, reviews, and comparison content. We pinpoint exactly which sources matter and build your presence there.

Yes, and the number is growing fast. Consumers and business buyers are increasingly asking AI tools for recommendations instead of scrolling through Google. They ask things like "best [product] for [use case]" or "best [service] near me" and the AI gives them a direct answer. Businesses that show up in those answers get high-intent leads from people ready to buy.

ChatGPT pulls from articles, product reviews, comparison posts, Reddit discussions, expert roundups, directories, and structured data. The specific sources vary by industry. We identify the exact sources being cited in your industry and make sure you're present and well-represented in them.

Yes. Our optimisation targets all major AI search platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. Each platform has slightly different sources it references, and we optimise across all of them so you're visible wherever your customers are searching.

We test the real search queries your potential customers are using across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. For each query, we document which competitors are being recommended, which sources the AI is citing, where you currently appear (if at all), and what specific gaps need to be addressed. You get a detailed report showing your current AI visibility and a clear action plan.

Most businesses see improved AI visibility within 4 to 8 weeks. AEO results come faster than traditional SEO because AI engines update their recommendations more frequently than Google updates organic rankings. We provide monthly tracking so you can see your progress across every platform.

AEO pricing varies depending on the scope of work, industry competitiveness, and the number of AI platforms being targeted. Every engagement includes an AI visibility audit, strategy development, content optimisation, and monthly reporting across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. Book a discovery call to get a tailored proposal for your business.

We work with businesses across a wide range of industries, from technology companies and professional services to local businesses. If your customers are searching for your type of business on AI platforms, we can help.

Most marketing agencies treat AI search as an afterthought or an add-on to their SEO services. Omni Eclipse was built from the ground up specifically for AI search optimisation. We're not an SEO agency that added AI search as an afterthought. We're an AEO agency built specifically for this channel — with deeper methodology and focus than any generalist agency can offer.