Overview
Fur Magic is an ecommerce brand selling pet hair removal products - brushes, rollers, and deshedding tools. The category is competitive, with well-established players that have years of online presence and brand recognition.
Before engaging Omni Eclipse's AEO services, Fur Magic had minimal presence in AI-generated answers. When consumers asked AI assistants about pet hair removal products, Fur Magic was rarely mentioned - despite having a solid product range and an existing, albeit inconsistent, web presence.
The challenge: break into a category where competitors had years of online presence, significant review coverage, and established brand recognition across third-party platforms.
“Customers were asking ChatGPT and Gemini for product recommendations in our exact category, and we weren't even in the conversation. Within three weeks of launching Omni Eclipse's AEO strategy, we were the most-cited brand in the space - ahead of long-established brands with far more online presence.
Omni Eclipse partnered with Fur Magic on an AEO strategy. Within 3 weeks of the first content going live, citation rate climbed from 2% to 23% - the highest in the competitive set. Fur Magic outperformed every established competitor across ChatGPT, Gemini, and Google AI Overview, becoming the #1 AI-cited pet hair removal brand in the category.
The challenge
-
Minimal AI citation. When consumers asked AI assistants "what's the best pet hair remover brush?", Fur Magic was rarely in the answer. Baseline: 2% citation rate, 9% visibility.
-
Established competition. Multiple well-known brands had years of review coverage, backlinks, and domain authority - the traditional signals that should have made them dominant in AI answers too.
The approach
To make Fur Magic the go-to pet hair removal recommendation in AI search, we deployed our proven framework: The AI Visibility Flywheel - a focused, on-site strategy designed to increase the citation rate of their website.
The results
Within three weeks of the AEO pages going live, Fur Magic's citation rate reached 23% - meaning AI models cited Fur Magic in nearly one in four answers related to the tracked prompts. This from a starting point of just 2%.
| Metric | Before | After | Change |
|---|---|---|---|
| AI citation rate | 2% | 23% | +1,050% |
| AI visibility | 9% | 24% | +167% |
Dominant across every AI model
Fur Magic's website is the only one in the category being meaningfully cited across multiple AI platforms. Starting from minimal citation, Fur Magic is now the brand the major AI models actively recommend.
Visibility: climbing to #3 in the competitive set
Alongside citation performance, Fur Magic's overall visibility score climbed to 24% - placing it third in the competitive leaderboard. Three weeks prior, Fur Magic's visibility sat at just 9%.
Don't take our word for it - try the exact search yourself.
Fur Magic now recommended by AI assistants for pet hair removal searches - up from minimal mentions before AEO.
The bigger picture
Fur Magic's results demonstrate what happens when AEO is deployed early in a category - which, right now, describes most categories. Visibility and citation are not the same thing, and in the AI era, citation is what drives consumer decisions.
McKinsey's "New Front Door to the Internet" report found that 44% of consumers now prefer AI search for buying decisions over traditional search (McKinsey, Oct 2025). Gartner predicts traditional search volume will drop 25% by end of 2026. And AI search visitors convert up to 23x better than organic (Ahrefs, Jun 2025).
Fur Magic's competitors have spent years building visibility across the web. That did not translate into AI citations. The brands being recommended are not necessarily the biggest; they are the ones whose content is structured to answer the questions AI is being asked. Traditional SEO signals - domain authority, backlink volume, review quantity - do not automatically translate into AI citations. A focused, prompt-led content strategy can outperform established competitors in the citation metric that matters most, and it can do so quickly.
Fur Magic moved early and they're reaping the benefits.
Want results like Fur Magic's?
Book a free AI Visibility Audit. We'll show you exactly where you stand in AI search, where your competitors are being cited, and what it would take to become the recommendation.
Book Your AI Visibility Audit
Ninlil Wheeldon
20+ years leading marketing strategy for startups and SMEs, responsible for hundreds of millions in revenue. Leads AEO strategy, content, and client delivery at Omni Eclipse.
Connect on LinkedIn