AI search ROI calculator
See the leads and revenue you could capture from AI search.
Frequently asked questions
What numbers do I need to use this calculator?
Just six: your monthly AI search volume, buyer-intent share, AI visibility target, reach-out rate, average deal size, and how many leads it takes to close one customer. We pre-fill sensible SMB defaults for everything except deal size.
Where does the 25% buyer-intent default come from?
It's an aggregate from the keyword intent data we see across the SMB categories we work with. Roughly 1 in 4 AI searches show clear buyer intent (questions like 'best X near me', 'X vs Y' or 'is X worth it'). The rest are research, comparisons by non-buyers, or unrelated queries. 25% is a safe planning number; some categories run higher.
Why is the reach-out rate only 1%?
AI answers compress dozens of options into a short list, so very few people click through compared to a Google SERP. The trade-off is quality. The buyers who do reach out from AI search are pre-qualified by the AI's recommendation, which is why they convert at a much higher rate.
Do AI-search leads really close 1 in 5?
For most SMBs, yes. When ChatGPT, Perplexity or Google AI explicitly names your business in an answer, the buyer arrives mid-decision rather than top-of-funnel. That removes most of the convincing step. Traditional SEO leads typically convert at 1 in 10–15.
Is the 40% AI visibility target realistic?
It's an achievable 6–12 month goal for most service-based SMBs in a defined geography or niche. We've seen clients move from 0–5% visibility to 35–50% inside two quarters once foundational citations, content and structured data are in place.
Can I share my results with someone else?
Yes. Calculate your projection, then press Copy link and paste it wherever you like. The link carries all seven of your inputs, so whoever opens it lands on the same numbers already filled in, with the same projection at the bottom. They can change any assumption they disagree with and watch the result move.
Why is there a range on the lead and revenue numbers?
Top-of-funnel reach moves week to week. AI engines update their answers, competitors enter the citation pool, and seasonal demand swings ±10–20%. We show a 20% spread on either side of the central estimate so you're planning to a band, not a single number.
Like the projection? Let's build to it.
We'll run a free AEO audit on your business, covering citation gaps, current AI visibility and a six-month plan to get you appearing where your buyers are searching.