AI search ROI calculator
See the leads and revenue you could capture from AI search.
Frequently asked questions
What numbers do I need to use this calculator?
Just six: your monthly AI search volume, buyer-intent share, AI visibility target, reach-out rate, average deal size, and how many leads it takes to close one customer. We pre-fill sensible SMB defaults for everything except deal size.
Where does the 25% buyer-intent default come from?
It's an aggregate from the keyword intent data we see across the SMB categories we work with — roughly 1 in 4 AI searches show clear buyer intent (questions like 'best X near me', 'X vs Y' or 'is X worth it'). The rest are research, comparisons by non-buyers, or unrelated queries. 25% is a safe planning number; some categories run higher.
Why is the reach-out rate only 1%?
AI answers compress dozens of options into a short list, so very few people click through compared to a Google SERP. The trade-off is quality — the buyers who do reach out from AI search are pre-qualified by the AI's recommendation, which is why they convert at a much higher rate.
Do AI-search leads really close 1 in 5?
For most SMBs, yes. When ChatGPT, Perplexity or Google AI explicitly names your business in an answer, the buyer arrives mid-decision rather than top-of-funnel. That removes most of the convincing step. Traditional SEO leads typically convert at 1 in 10–15.
Is the 40% AI visibility target realistic?
It's an achievable 6–12 month goal for most service-based SMBs in a defined geography or niche. We've seen clients move from 0–5% visibility to 35–50% inside two quarters once foundational citations, content and structured data are in place.
Why is there a range on the lead and revenue numbers?
Top-of-funnel reach moves week to week — AI engines update their answers, competitors enter the citation pool, and seasonal demand swings ±10–20%. We show a 20% spread on either side of the central estimate so you're planning to a band, not a single number.
Like the projection? Let's build to it.
We'll run a free AEO audit on your business — citation gaps, current AI visibility and a six-month plan to get you appearing where your buyers are searching.